Principal Will Munroe, Principal, ClearIntent: Sites That Sell. An accomplished online retail consultant, Will Munroe brings a unique and valuable perspective to e–commerce consulting: Web sites and wireless applications should do more than inform, they should actively persuade customers to buy. Will adds consumer psychology and retail anthropology (the study of how we shop) to proven methods of software design. By accounting for consumer motivation, Will has pioneered the design of e-commerce experiences that drive online buying. Beginning with software engineering for the financial and entertainment sectors over ten years ago, Will has since designed and implemented interfaces for projects ranging from electronic banking applications to public telephones and games. He has led projects for Immersant (Bowne Internet), CIBC, Battle Mountain Gold, Noranda Mining and Exploration, the Disney-McDonalds Alliance and The Canadian Film Centre. Will holds a Bachelor of Science in Artificial Intelligence from the University of Toronto, where he graduated with distinction in 1990. Interested in booking Will to speak to your organisation? >> Contact us