Overview Westburne Ruddy Electric, was founded in the early 1950's as an electrical distributor and has evolved into the largest electrical solutions provider in Ontario. With over 50 branches in the Ontario marketplace Westburne provides local access, support and inventory on a wealth of products and services. Getting unsatisfactory results from their current Web design firm, the Westburne site had a jumble of promotions and messages on the home page, with no clear sense of brand, and a purchasing system with many barriers to purchase. Westburne approached us to develop a much more customer-focussed and sales-effective solution for their electronic storefront. See how we worked with Westburne to target their intended customers more directly.