Overview Environmental Excellence in Exploration (E3) is an international initiative of the mining and exploration industries designed to promote and ensure the highest level of environmental care in mineral exploration throughout the world. The project is managed by the Prospectors and Developers Association of Canada (PDAC), the national organization representing the industry and supported by the leading mining and exploration companies around the world. We had the opportunity to work with the PDAC from the inception of the project - helping to strategize the intital fundraising through to implementation and launch. See how we worked with E3 stakeholders to target the product to its intended audience.